![]() Juul insists its primary purpose is to help long-term smokers quit cigarettes. ![]() State and federal regulators have also investigated hundreds of lung illnesses related to vaping, but none have been directly tied to Juul. Major e-cigarette manufacturers like Juul have come under harsh scrutiny from regulators, who accused e-cigarettes of appealing to minors with candy- and fruit-flavored nicotine products and aggressive advertising campaigns. The cuts would account for roughly 10% to 15% of the company's workforce. Non-tobacco flavors account for 80% of Juul's US sales, according to CNBC.Ī Juul spokesperson confirmed the cuts in a statement to Business Insider, stating that the e-cigarette giant is thinning its staff to "right-size the business," which hired an average of 300 people per month in 2019. The job cuts, first reported by The Wall Street Journal, come as Juul prepares for a proposed federal ban on e-cigarette flavors. The federal crackdown on e-cigarettes is beginning to take a toll on the workforce at Juul Labs, which will cut approximately 500 jobs between now and the end of the year. ![]() Account icon An icon in the shape of a person's head and shoulders.
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